
Meet Holly Naylor
Founder of Meton
Holly is a seasoned corporate leader with a dynamic background spanning the financial, technology, and dating industries. Passionate about human connection and emotional intelligence, she began exploring a “Love IQ” approach to matchmaking as early as 2003—well before curated dating experiences were mainstream in South Africa.
At the time, many professional singles in Holly’s circle were hesitant to join major dating platforms. They craved assurance that the people they were meeting had been personally vetted for authenticity and compatibility. Holly stepped in, often working late nights to manually screen and approve profiles—laying the groundwork for her boutique matchmaking service, Dating Exclusively.
The success of Dating Exclusively quickly grew, but Holly eventually pivoted back into the corporate world, where she thrived in leadership roles within predominantly male-dominated sectors. Still, her passion for meaningful connection never faded.
As Dating Exclusively continued to flourish in the background, Holly observed a critical gap in the market: global dating apps were gaining traction, but their focus on speed and surface-level matches left users vulnerable to inauthentic connections—and, at times, exploitation.
The need for a safer, more intentional dating space became especially apparent during the COVID-19 pandemic. Encouraged by clients whose lives she had helped transform, Holly returned to her matchmaking roots—bringing with her two decades of experience and a fresh vision. The result: Meton.
Meton is a modern dating platform built to rival the convenience of popular apps, but with a vital difference—every profile is personally reviewed by real people, not just algorithms. It’s a platform designed for depth, authenticity, and safety. At its core, Meton reflects Holly’s mission: to foster meaningful, multi-dimensional connections between extraordinary individuals.
In response to growing demand for a more personal touch in an increasingly tech-driven world, Holly has now launched Meton Professional—a revival of her exclusive, in-person matchmaking service. For clients who prefer not to be visible online or use an app, Meton Professional offers a discreet, human-centered approach rooted in trust and intuition. With this dual offering, Meton now provides two paths to connection: the convenience of the app, or the privacy and personalization of the in-person service.
When she’s not leading her ventures, Holly enjoys quality time with her family and losing herself in the pages of her ever-growing personal library.